Ben Fife

Ben lives at the intersection of Marketing, Strategy, and Data Science. He leads a team of analysts who look for ways that data can help you understand people, visualize and tell stories, and optimize communication strategies and marketing efforts.

Current areas of interest include:
Attribution
Marketing Automation
Advanced Analysis
Big Data Mining
Digital Channel Optimization
Audience Segmentation and Profiling
Tableau and Data Visualization
Predictive Modeling
Site Optimization
Social Media Analytics
Geo-Spacial Linguistic Analysis